Google's Gemini 3: The Next-Generation AI Model Immediately Embedded in Search and Revenue Products

CEO Sundar Pichai referred to it as "our most intelligent model," in a company blog post.

San Francisco:

Alphabet's Google launched the latest iteration of its artificial intelligence model Gemini on Tuesday, highlighting that the new capabilities will be immediately integrated into several revenue-generating products, including its search engine.

Gemini 3, released 11 months after the second generation model, appears to maintain Google's position at the forefront of the AI competition. During a media briefing, executives emphasized Gemini 3's leading position on numerous popular industry benchmarks that measure AI model performance.

CEO Sundar Pichai characterized it as "our most intelligent model," in a company blog post.

However, the AI competition has increasingly moved beyond benchmarks toward profitable applications of the technology, as Wall Street monitors for indications of an AI bubble. Alphabet's stock has primarily benefited this year from the financial success of AI offerings from its cloud computing division.

Yet even with leading developers like Google, OpenAI, and Anthropic behind them, new AI model updates have struggled to distinguish themselves, only attracting notice when they fail, as Meta experienced earlier this year.

Google emphasized that Gemini 3, unlike previous releases, was already powering several revenue-generating consumer and enterprise products at launch.

"We think Gemini has set quite a new pace in terms of both releasing the models, but also getting it to people faster than ever before," Koray Kavukcuoglu, Google's chief AI architect, told reporters during the briefing.

Pichai stated that the Gemini 3 launch marked the first time that Google had incorporated its new model into its search engine from day one. Previously, new versions of Gemini took weeks or months to be integrated into Google's most widely used products.

Subscribers to Google's premium AI subscription plan will have access to Gemini 3 capabilities in AI Mode, a search feature that replaces the web's standard fare with computer-generated answers for complex queries.

Improvements to Gemini 3 in areas such as coding and reasoning have enabled Google to develop a set of new features for both consumers and enterprise customers.

The company unveiled "Gemini Agent," a feature that can complete multi-step tasks, such as organizing a user's inbox or making travel arrangements. This tool brings Google closer to AI chief Demis Hassabis' vision for a "universal assistant" that has been referred to internally as AlphaAssist, as previously reported by Reuters.

Google also redesigned the Gemini app to provide answers resembling a full-fledged website, a further challenge to content publishers who depend on web traffic for revenue generation.

Josh Woodward, the vice president responsible for the app, demonstrated to reporters how Gemini can now respond to a query like "create a Van Gogh gallery with life context for each piece" by generating an on-demand interface with visual and interactive elements.

For business customers, Google previewed a new product called Antigravity, a software development platform where AI agents can plan and execute coding tasks independently.