Butter, Ghee, Ice Cream: Amul Slashes Prices Of Over 700 Products

Amul Slashes Prices Of Over 700 Products Including Butter, Ghee, Ice Cream

The price of Amul processed cheese block (1kg) has been reduced by Rs 30 to Rs 545 per kg.

New Delhi:

Gujarat Cooperative Milk Marketing Federation, which markets dairy products under the Amul brand, announced on Saturday that it will reduce retail prices of more than 700 product packages. The price cuts affect ghee, butter, ice cream, bakery items and frozen snacks, as the company passes on the benefits of GST rate reductions to consumers.

The new pricing will take effect from September 22.

In its statement, Gujarat Cooperative Milk Marketing Federation (GCMMF) revealed the revision of prices across more than 700 product packages, offering consumers the full benefit of GST reductions, effective September 22, 2025.

"This price revision encompasses a wide range of product categories including butter, ghee, UHT milk, ice cream, cheese, paneer, chocolates, bakery items, frozen dairy and potato snacks, condensed milk, peanut spread, malt-based drink, and more," GCMMF stated.

The MRP of butter (100 gm) will be reduced from Rs 62 to Rs 58.

Ghee prices have been cut by Rs 40 to Rs 610 per litre.

The MRP of Amul processed cheese block (1kg) will decrease by Rs 30 to Rs 545 per kg.

The new MRP of frozen paneer (200 gm) will be Rs 95 starting September 22, down from the current Rs 99.

Amul has already initiated communication regarding these price changes to its trade partners, including distributors, Amul parlours, and retailers throughout India.

"Amul believes the reduction in prices will stimulate consumption of a wide range of dairy products, particularly ice cream, cheese, and butter, as per capita consumption remains very low in India, creating substantial growth opportunities," the statement mentioned.

GCMMF, which is owned by 36 lakh farmers, stated that the price reductions will boost demand for its dairy products, contributing to growth in overall turnover.

The cooperative, which markets dairy products under the 'Amul' brand, reported an 11 percent increase in revenue to Rs 65,911 crore for the last fiscal year, primarily driven by volume increases across all product categories.

The total un-duplicated revenue of the Amul brand rose to approximately Rs 90,000 crore in the last fiscal year from about Rs 80,000 crore in 2023-24.

Earlier, Mother Dairy had also announced price reductions on its products effective from September 22.