Make In India, Achche Din: As PM Turns 75, A Look At His Iconic Catchphrases

Over his decade-long tenure, PM Modi has introduced powerful catchphrases that capture his vision for India's growth, development and social progress.
Make In India, <i>Achche Din</i>: As PM Turns 75, A Look At His Iconic Catchphrases
As Prime Minister Narendra Modi reaches his 75th birthday milestone on September 17, nationwide 'Sewa Pakhwada' initiatives will mark the occasion. Throughout his ten years in office, PM Modi has crafted memorable catchphrases that effectively communicate his vision for India's advancement, economic growth, and social development.
Below are some of the influential slogans popularized by PM Modi:
Make In IndiaInitiated in 2014, this campaign encourages domestic manufacturing and aims to transform India into a global production center. The accompanying phrase "Zero Defect, Zero Effect" emphasizes quality production without environmental harm.
Acche DinThis phrase emerged during the 2014 election campaign, symbolizing the promise of enhanced governance and better quality of life for Indian citizens. It became a defining slogan for the BJP's electoral strategy.
Sabka Saath, Sabka VikasThis inclusive mantra reflects the government's dedication to universal development, ensuring progress reaches all regions and demographic segments across India.
Beti Bachao, Beti PadhaoLaunched in 2015, this initiative addresses the declining female-to-male child ratio while promoting educational opportunities for girls nationwide. Its goal is to combat gender discrimination and bias.
Pehle Shauchalaya, Phir DevalayaPM Modi highlighted the contradiction of investing heavily in religious structures while neglecting basic sanitation facilities, particularly affecting women forced into open defecation due to toilet scarcity.
Minimum Government, Maximum GovernanceThis approach streamlines governmental processes by eliminating bureaucratic obstacles. It promotes transparency, accountability, and efficiency in governance.
Corruption Quit IndiaIntroduced in 2023, this slogan mobilizes anti-corruption sentiment, drawing inspiration from the historical Quit India movement against British colonial rule.
Modi Hai Toh Mumkin HaiThis phrase reflects public confidence in PM Modi's leadership capabilities and his potential to implement transformative change.
Har Ghar Jal, Har Ghar BijliThis program aims to provide universal access to clean drinking water and electricity, ensuring essential services reach every household.
Swachh Bharat AbhiyanLaunched on October 2, 2014, this nationwide cleanliness campaign works to eliminate open defecation and improve waste management systems throughout India.
Atmanirbhar BharatTranslating to "Self-Reliant India," this initiative promotes domestic industries and reduces import dependence to achieve national self-sufficiency.
Vocal For LocalThis campaign encourages citizens to support local enterprises and products, strengthening the domestic economy and promoting indigenous industries.