Global Companies Accelerate Job Cuts as AI Investments Drive Corporate Restructuring

Major corporations worldwide are implementing significant workforce reductions as they seek returns on massive AI investments. Companies like Amazon, Nestle, and Target are focusing on white-collar positions vulnerable to automation, with over 45,000 jobs announced to be cut in October alone. While current data doesn't show a surge in layoffs, economists describe the labor market as stuck in a concerning "low-hiring, low-firing" phase that could potentially deteriorate further.

Thousands Face The Axe As Global Firms Look For Return On Big AI Spending

Current weekly statistics have yet to indicate a significant rise in layoffs, though job growth continues to be restrained.

Global corporations are increasingly implementing workforce reductions, with industry leaders from Amazon to Nestle and UPS curtailing expenditures amid waning consumer confidence and technology companies progressively replacing human roles with AI automation.

A Reuters compilation reveals that American businesses have declared over 25,000 job eliminations this month alone, excluding UPS's announced 48,000 positions slated for reduction beginning in 2025. European companies have disclosed more than 20,000 cuts, with Nestle contributing significantly following its recent announcement of 16,000 role eliminations.

With comprehensive layoff statistics unavailable due to the ongoing US government shutdown—currently the second-longest in history—investors are giving heightened attention to individual company announcements. This scrutiny persists despite the seasonal nature of year-end workforce adjustments and the fact that many dramatic reductions will be implemented gradually over extended periods.

"Investors are questioning the implications, particularly regarding the complete economic picture which remains obscured," explained Adam Sarhan, chief executive at 50 Park Investments in New York. He noted that significant cuts like those at Amazon "indicate economic deceleration rather than strengthening. Mass layoffs simply don't occur during robust economic conditions."

CEOs Seeking Returns On Substantial AI Investments

Amazon announced plans to reduce its corporate workforce by up to 14,000 positions, joining Target, Procter & Gamble and other corporations in eliminating thousands of office roles. Reuters reported Monday that Amazon's total reductions could potentially reach 30,000 positions.

The motivations behind these cuts vary considerably. Companies like Target and Nestle have new leadership eager to restructure operations. Baby-apparel retailer Carter's is reducing its office workforce by 15% as it confronts substantial import tariffs imposed during President Trump's administration.

Particularly noteworthy is the focus by Amazon and Target on white-collar positions considered vulnerable to AI automation, rather than retail or manufacturing roles. Some analysts interpret Amazon's strategy as potentially signaling deeper structural transformations as corporations seek to justify billions invested in artificial intelligence technologies.

Target's reductions affect 8% of its corporate personnel, while Amazon's cuts impact just 14,000 positions within its expansive 1.5 million-person workforce.

KPMG's latest executive survey, published in September, indicates projected AI investment has increased 14% since Q1, averaging $130 million per company over the coming year. Furthermore, 78% of executives report facing intense pressure from boards and investors to demonstrate that AI implementations are generating cost savings and enhancing profitability.

Bank of America economists wrote on October 22 that occupations most vulnerable would be entry-level positions susceptible to automation. However, they noted that sectors with high concentrations of white-collar workers—information, finance, and professional services—have thus far experienced job growth alongside increased AI utilization.

"I'm hesitant to attribute this solely to AI at this stage," stated Allison Shrivastava, economist with Indeed Hiring Lab in Saratoga Springs, New York, noting that the tech sector has been contracting since peaking in 2022. "While AI has the potential to impact the labor market significantly, I don't believe we're witnessing a pronounced effect currently."

Low-Hiring, Low-Firing Economic Stagnation

With the US government shutdown continuing, economic data availability is limited. Weekly state unemployment figures have not yet demonstrated a significant surge in layoffs, though job creation remains sluggish. Payroll provider ADP estimated an increase of just 14,250 jobs during the four-week period ending October 11.

Despite prominent headlines, economists describe the labor market as trapped in a "low-hiring, low-firing phase," with companies quietly reducing headcount by not replacing departed employees.

If layoffs accelerate, they could further undermine consumer confidence and the broader US economy, which is already experiencing pressure from tariffs and inflation exceeding Federal Reserve targets. Fed officials monitoring the job market are concerned that the current "low-hiring, low-firing" environment could deteriorate toward more rapid job eliminations.

"I characterize this as a 'hold-your-breath' situation," Shrivastava explained. "The 'low-hire, low-fire' description almost suggests we've reached a new equilibrium, when in reality companies are simply pausing, attempting to assess the situation."

Source: https://www.ndtv.com/world-news/markets-stuck-at-low-hire-low-fire-phase-as-firms-look-for-return-on-big-ai-spending-9537927