BJP's Strategic Blueprint for West Bengal Elections: Targeting Mamata's Trinamool Congress with Multi-Pronged Approach

Following their Bihar victory, BJP is implementing a comprehensive strategy to challenge Mamata Banerjee's dominance in West Bengal ahead of the 2026 elections. The party is strengthening its organizational structure across 70,000 booths, deploying senior leadership, and focusing on key issues including women's safety, employment, and alleged corruption while targeting 160 assembly seats.

In BJP's 'Mission Bengal', Different Strategies To Be Anchored By Top Leaders

The BJP is formulating comprehensive strategies to challenge Mamata Banerjee's stronghold in Bengal following their substantial victory in Bihar.

New Delhi:

After securing a significant triumph in the Bihar election, the BJP has initiated strategic planning to penetrate Chief Minister Mamata Banerjee's and her Trinamool Congress's defenses in West Bengal.

As an initial approach, the BJP will utilize only their most influential leaders for the Bengal campaign.

In his victory speech following the National Democratic Alliance's (NDA) overwhelming success in Bihar, Prime Minister Narendra Modi drew a parallel between the Ganga river flowing from Bihar to Bengal and how the BJP's electoral success would similarly flow into Bengal.

A victory in Bengal would significantly boost the BJP's morale. Previously, Home Minister Amit Shah, while serving as BJP president, had stated that the BJP's true rise would be marked by electing its own chief ministers in West Bengal and Tamil Nadu.

The Bengal elections are anticipated for March or April 2026. The party has decided to contest without promoting a single candidate as the face of their campaign, instead relying on collective leadership and PM Modi's accomplishments.

According to sources, the BJP is concentrating on strengthening its organizational structure. Of the 91,000 polling booths in Bengal, the party has already established committees in approximately 70,000 locations. Meanwhile, the Election Commission awaits the completion of the special intensive revision (SIR) exercise.

It is broadly anticipated that, similar to Bihar, the SIR will purify Bengal's voter lists by removing numerous deceased voters.

A BJP leader claimed that Left parties historically secured elections in Bengal through methodical manipulation, including keeping deceased voters on electoral rolls and having party workers vote on their behalf.

This practice is expected to decrease substantially after the SIR. The BJP will subsequently intensify its booth-level campaign. The party has delegated election management responsibilities to Union Environment Minister Bhupendra Yadav, former Tripura Chief Minister Biplab Kumar Deb, and IT cell head Amit Malviya.

National General Secretary Sunil Bansal has been working on strengthening the party's organization in Bengal for the past three years. A key aspect of this effort includes resolving conflicts among state BJP leaders and maintaining discipline within the state unit.

State leaders have been instructed to avoid unnecessary rhetoric and not fall into Trinamool's trap of creating narratives that engage Bengal's population.

In its latest initiative, the BJP plans to convey unity through a campaign led exclusively by senior leaders.

Schemes For Women

According to a senior BJP leader, women's safety will be the paramount issue in this assembly election. Despite having a female chief minister, daily atrocities against women, the RG tax scandal, the gang rape of a medical student in Durgapur, and deteriorating law and order will be highlighted as critical concerns.

BJP leaders assert that the public is so frustrated with the state's law and order situation that they believe the Trinamool government must be replaced. They intend to urge citizens to vote for the BJP if they desire change and development.

Employment will also be a significant issue due to industrial deficiency; migration and a generally weak economy are two other major concerns. Questions are being raised about the Lakshmi Bhandar scheme offered to women by the Trinamool government. Comparable examples of greater financial support provided to women in BJP-governed states will be referenced, sources indicated.

The NDA's commitment to provide Rs 10,000 to 1.5 crore women in Bihar for employment will be emphasized.

To intensify its offensive, the BJP will directly address dynasty politics and corruption. Another strategy involves challenging the Trinamool on alleged Muslim appeasement. According to BJP leaders, there are 120 assembly seats in the state that the BJP has won at some point. The party is focusing its full resources on these seats and an additional 40-50 seats to achieve their target of 160 seats.

Source: https://www.ndtv.com/india-news/in-bjps-mission-bengal-different-strategies-to-be-anchored-by-top-leaders-9653211