NDTV Dominates Digital Landscape with Record-Breaking Bihar Election Coverage

NDTV's counting day coverage of the Bihar elections delivered an exceptional performance.

Three significant milestones, one definitive choice.

NDTV's coverage of the Bihar election counting day demonstrated remarkable performance across various social media platforms, generating unprecedented audience engagement.

On Twitter, the coverage accumulated over 4.6 million impressions, more than 109,000 engagements, and attracted 704 new followers, with the main live thread achieving 298,000 impressions. Instagram performance was equally impressive, with content from November 14 to 15 reaching 6.9 million users, generating 27.2 million views, and prompting 56,530 profile actions. Between November 14 and 15, NDTV India's Instagram experienced a growth of 114.5 views.

NDTV India led YouTube viewership during this election season. According to viewership data released by the analytics platform 'Data Beings', NDTV India's YouTube channel garnered over 279 million views. This included 56.3 million views during the first polling phase, 67.4 million views during the second day of polling and exit polls, and an impressive 156 million viewers on the counting day.

More than 34 million viewers chose NDTV 24x7's YouTube channel, establishing it as India's premier destination for intelligent and insightful election coverage.

NDTV 24x7's YouTube channel acquired 4.2 million views on November 6 during the first polling phase. The channel received 15.8 million views during the second polling phase and 13.9 million views on the result day.

These figures communicate one clear message: Audiences turned to NDTV in substantial numbers for rapid, accurate, and insightful election results - reaffirming its position as India's trusted news leader.