UIDAI Announces National Contest to Design Aadhaar's Official Mascot with Rs 1 Lakh Prize

The official Aadhaar mascot will represent the platform's commitment to service, security, and accessibility across India.

The Unique Identification Authority of India (UIDAI) has initiated a nationwide Mascot Design Contest, inviting all Indian citizens to participate in creating Aadhaar's official mascot. The competition is being hosted on the MyGov platform and remains open for submissions until October 31, 2025, with prizes reaching up to Rs 1 lakh for the winning designs.

UIDAI aims to develop a distinctive and memorable character that embodies Aadhaar's fundamental values: trust, inclusivity, empowerment, and digital innovation. According to UIDAI, this mascot will serve as the visual ambassador for Aadhaar, enhancing communication and making it more relatable across all demographic segments.

According to the official announcement, all Indian citizens can participate, whether as individuals or teams. Each participant is allowed one original mascot design submission, which must include both a concept note and a suggested name for the mascot. All entries must be submitted through the designated MyGov contest page.

The design guidelines specify that the mascot must reflect UIDAI's core principles of trust, inclusivity, service, security, and digital empowerment. It should be entirely original and distinct, avoiding similarities to existing characters or trademarks.

The mascot should be simple yet engaging, with appeal spanning across various age groups from children to senior citizens. It must also be versatile enough for implementation across multiple media formats including print, digital platforms, animation, merchandise, and large-scale branding.

Additionally, the design should allow for future adaptation into 3D, animated, or stylized formats. Any submissions containing offensive, discriminatory, or inappropriate content will face immediate rejection, as will designs that violate third-party intellectual property rights.

UIDAI has established that all entries must be submitted exclusively through the official MyGov contest page, with specific format requirements available on the contest link.

The evaluation criteria include creativity, originality, and uniqueness (30%); alignment with UIDAI's values and objectives (25%); aesthetic appeal, simplicity, and universal relevance (25%); and adaptability across various formats (20%). UIDAI's evaluation decisions will be final and binding without options for appeal.

For comprehensive guidelines and participation details, interested parties can visit https://innovateindia.mygov.in/uidai-mascot-competition/, according to the official statement.