Man Drops Brand-New iPhone 17 Pro In Front Of Tim Cook. He Reacts

Man Drops Brand-New iPhone 17 Pro In Front Of Tim Cook. His Reaction

Cook immediately knelt down to assist after being visibly startled by the incident.

New Delhi:

The worldwide release of Apple's iPhone 17 series attracted massive gatherings globally, with enthusiastic customers waiting in long lines for hours hoping to be the first to purchase the latest device. However, outside one Apple Store, a moment of excitement transformed into an unexpected comedic incident when a customer accidentally dropped his newly purchased iPhone 17 Pro directly in front of Apple CEO Tim Cook.

The moment, which was recorded and has since gone viral on X (formerly Twitter), shows the enthusiastic customer unboxing his new Cosmic Orange iPhone 17 Pro. Just moments into the unveiling, the device slipped from his grasp and fell to the ground, causing onlookers to gasp in shock.

Visibly surprised, Cook immediately knelt down to help retrieve the device. In the video, he can be seen smiling reassuringly at the customer while saying, "It will be ok."

The customer, though clearly embarrassed, quickly recovered his composure and handed the phone to Cook. In a thoughtful gesture, Tim Cook then signed a piece of paper placed on the phone's screen, transforming what could have been a disastrous moment into a memorable launch-day experience for the buyer.

The video has become widely shared online, with social media users finding amusement in both the customer's reaction and Cook's composed, gracious response. Many commenters praised the Apple CEO for his quick display of empathy and poise under pressure.

Watch the clip here:

this is so embarrassing 😭 pic.twitter.com/AkrKd41Kn3

— Holly - I like tech (@AnxiousHolly) September 20, 2025

One user pointed out how the drop and any resulting damage could have made the phone a valuable collector's item with Cook's signature.

"Imagine not getting your iPhone signed by Tim after you drop it. It also could have been worth $$$. The first non-mint iPhone to be signed by the Apple CEO. It would have some scratches, marks or imperfections, so you'd know it's legit," commented the user.

imagine not getting your iPhone signed by Tim after you drop it. It also could have been worth $$$. The first non-mint iPhone to be signed by the Apple CEO. It would have some scratches, marks or imperfections, so you'd know it's legit. Oh well…

— Alex Greenland (@ajrgd) September 20, 2025

Another user joked about the fan's possible intentions, writing, "Bro probably wanted a new phone after dropping his more than Tim's signature to get it on paper."

Bro probably wanted a new phone after dropping his more than Tim's signature to get it on paper.

— Brian with an i (@br_anlee) September 20, 2025

Making light of Apple's reputation for innovation, one user quipped, "Only if a technology existed that prevented the phone from dropping out. Like a string."

Only if a technology existed that prevented the phone from dropping out. Like a string 😂

— Zuki Muki (@o6cab) September 20, 2025

Others noted details about Cook's autograph. "Best part – He signed on the paper, not the iPhone," observed one user.

Best part- He signed on the paper not the iPhone

— Global Rashid (@globalrashid007) September 20, 2025

In India, the release of iPhone's newest series was celebrated like a festival, with excited customers queuing outside flagship stores hours before opening time.

In Delhi, hundreds of eager purchasers lined up outside the Apple Saket store well before dawn. Videos shared on X showed customers cheering enthusiastically as the store opened its doors. Many had waited through the night, determined to be among the first to acquire the new model.