Agentic AI Adoption Surges in India: One-Third of Consumers Embrace Autonomous AI Systems

Millennials are leading the adoption of agentic AI with a 36 percent rate. (Representative)

According to a recent Adobe report, agentic AI systems that can interpret human intentions, make autonomous decisions, and take actions independently are gaining significant momentum in India. The study reveals that one-third of Indian consumers (33 percent) are already utilizing these advanced tools, while an additional 44 percent plan to incorporate them within the next year.

The report highlights that India's adoption rate notably surpasses the APAC regional average, where current usage stands at 28 percent, with 38 percent anticipating adoption in the coming year.

These insights emerge from Adobe's comprehensive survey of approximately 2,000 Indian respondents, examining AI usage patterns and behaviors. Titled "From Assistants to Agents: The AI Evolution in India," the report demonstrates how increasing AI adoption is fundamentally transforming consumer approaches to shopping, creativity, and travel planning.

While Indian consumers commonly employ AI assistants for basic tasks like content summarization, the fastest-growing applications involve replacing traditional search functions and seeking recommendations for shopping destinations and purchase decisions. The study shows 73 percent of Indians already depend on AI for shopping guidance, compared to 61 percent across the APAC region. Furthermore, 66 percent prefer using AI for product comparisons, and 61 percent are at ease allowing AI to complete pre-approved purchases—all metrics that exceed regional benchmarks.

Adoption rates are rising across all age demographics, with Millennials leading at 36 percent adoption of agentic AI, while both Gen Z and Gen X report 28 percent usage. Approximately 83 percent of consumers have integrated AI assistants into their personal activities, demonstrating their seamless incorporation into daily routines. Meanwhile, 72 percent utilize AI assistants professionally, with Millennials showing the highest workplace adoption (82 percent), followed by Gen Z (71 percent), Gen X (68 percent), and Baby Boomers (45 percent).

"AI assistants have evolved beyond experimental tools to become indispensable digital companions," stated Prativa Mohapatra, Vice President and Managing Director at Adobe India.

"India is rapidly transitioning from AI that merely summarizes and drafts content to agents that compare options, identify optimal deals, and complete authorized bookings and purchases. As adoption increases, consumers seek experiences that are proactive, intuitive, and seamlessly integrated into everyday life—AI systems that not only provide assistance but take action, helping individuals make decisions with enhanced ease, confidence, and personalization," Mohapatra added.

The report further indicates that consumers are diversifying their AI assistant usage across multiple sectors. AI adoption is steadily increasing in online shopping (73 percent), travel planning (92 percent), and banking services (49 percent)—each surpassing the APAC averages of 61 percent, 84 percent, and 40 percent, respectively.

Nearly half of the survey participants (49 percent) have already employed AI for financial tasks during the past year—utilizing it to understand complex concepts (48 percent), monitor market trends (44 percent), and receive personalized financial advice (62 percent of financial queries), demonstrating substantial interest in intelligent, on-demand banking support.

In the travel sector, adoption is even more pronounced: 92 percent of users value AI for comprehensive trip planning (including itinerary development, budgeting, and reservations), 91 percent appreciate when AI not only suggests but also books their travel arrangements, and 62 percent welcome customized destination recommendations based on their previous behavior, highlighting a clear shift toward automated, AI-driven travel experiences.

In March 2025, Adobe surveyed over 2,000 Indians regarding their behaviors, perceptions, and intentions toward AI-powered and automated tools. This research tracks the rapidly evolving landscape of AI adoption in India and provides insights into its implications for customer experiences.