Disney's $1 Billion Investment in OpenAI: Licensing 200+ Iconic Characters for AI-Generated Content Creation

Dec 12, 2025 11:04 am CST

Disney and OpenAI have formed a groundbreaking three-year partnership worth $1 billion, allowing users to create AI-generated videos featuring over 200 iconic characters from Disney, Marvel, Pixar, and Star Wars franchises. This landmark deal represents the first major entertainment company embracing generative AI at scale while establishing new standards for responsible use of intellectual property in artificial intelligence content creation.