Understanding Life Insurance Value: Axis Max Life CEO Explains Why "What If I Don't Die?" Shouldn't Stop You From Getting Covered

Oct 18, 2025 10:03 pm CST

Axis Max Life CEO Sumit Madan addresses the common hesitation about life insurance with a compelling car insurance analogy, highlighting how insurance costs have decreased significantly to around 700-800 rupees monthly for 1 crore coverage. He discusses how initiatives like the BIMA Trinity program are revolutionizing the industry by offering comprehensive protection solutions while making insurance more accessible across India.