China's Singles' Day: The World's Largest Shopping Festival Generating $202 Billion in Sales

Nov 11, 2025 04:50 pm CST

China's Singles' Day has evolved from a celebration for single people into the world's largest shopping extravaganza, generating $202 billion in sales in 2024. Running from October 9 to November 11, this festival dwarfs Western events like Black Friday, with major platforms like Alibaba, JD.com and Pinduoduo competing through aggressive discounts, subsidies and rapid delivery services to stimulate consumer spending amid China's economic challenges.