UIDAI Announces National Contest to Design Aadhaar's Official Mascot with Rs 1 Lakh Prize

Oct 17, 2025 08:09 pm CST

The Unique Identification Authority of India (UIDAI) has launched a nationwide mascot design competition offering Rs 1 lakh in prize money. Open to all Indian citizens until October 31, 2025, the contest seeks a distinctive character that embodies Aadhaar's values of trust, inclusivity, and digital innovation, serving as the visual ambassador for India's identification system across all demographics.