Advertising Legend Piyush Pandey, Creator of "Ab Ki Baar, Modi Sarkar" Slogan, Dies at 70

Oct 24, 2025 03:02 pm CST

Renowned advertising pioneer Piyush Pandey, the creative mind behind the iconic "Ab Ki Baar, Modi Sarkar" slogan and numerous famous Indian ad campaigns, has passed away at 70. The Ogilvy executive and Padma Shri recipient leaves behind a four-decade legacy that transformed Indian advertising.