OpenAI Launches AI-Powered Shopping Research Tool in ChatGPT to Transform Holiday Gift-Buying Experience

Nov 25, 2025 06:50 pm CST

OpenAI has introduced a new AI-powered shopping research tool for ChatGPT that creates personalized buyer's guides by analyzing trusted online reviews. This free feature asks users clarifying questions about their shopping needs and preferences, then generates tailored product recommendations across categories like electronics, home goods, and gifts—enhancing the holiday shopping experience without using affiliate links or sharing data with retailers.