cultural shift

  • Study Reveals Gen Z Leading Significant Decline in Alcohol Consumption with Long-Term Health Benefits

    Study Reveals Gen Z Leading Significant Decline in Alcohol Consumption with Long-Term Health Benefits

    Oct 07, 2025 10:22 pm CST

    Recent research from Flinders University shows Generation Z is 20 times more likely to abstain from alcohol compared to Baby Boomers, indicating a sustained cultural shift rather than a temporary trend. This changing behavior across generations could deliver substantial public health benefits if maintained, with researchers suggesting policies to reinforce these positive trends while still addressing high-risk groups.