viral marketing
The "Sorry" Strategy: How Brands Are Winning Customers With Playful Apologies on Social Media
Nov 07, 2025 03:38 pm CST
Brands are embracing the viral "Official Apology Trend" on social media, using humorous self-deprecation to connect with audiences. Companies like Volkswagen, Skoda, T-Series and Keventers are "apologizing" for being too good at what they do, creating shareable content that humanizes their brands while driving engagement through emotional marketing strategies.
Fevicol's Brilliant Ad Campaign Turns Louvre's €9.5 Million Jewelry Heist Into Viral Marketing Success
Oct 24, 2025 04:04 pm CST
Fevicol transforms the high-profile Louvre Museum jewel heist into a clever viral marketing campaign, suggesting their powerful adhesive could have prevented the €9.5 million theft. The creative advertisement has gained widespread acclaim on social media for its timely humor while spotlighting the museum's security failures during the meticulously planned seven-minute robbery of historic royal jewelry.