Women Challenge LinkedIn Algorithm by Posing as Men: Reporting Dramatic Increases in Engagement and Visibility

Dec 03, 2025 04:42 pm CST

Professional women are conducting an illuminating social experiment by changing their LinkedIn gender settings to male, adopting masculine identities, and even adding fake mustaches to profile pictures—with many reporting significant increases in content engagement and visibility. This trend has sparked demands for greater algorithmic transparency as female professionals question whether subtle gender biases may be embedded in professional networking platforms.