Rising Gold Prices Drive Indians to Prefer Coins and Bars Over Jewellery During Dhanteras Festival 2023

Oct 19, 2025 02:13 am CST

Indian buyers shifted preferences to gold coins and bars instead of traditional jewellery during Dhanteras 2023 due to record-high prices, with overall sales volume down 10-15% but higher total value. The industry offered discounts on making charges to maintain interest during the festive season, while silver products also saw strong demand.