How Bollywood Cinema Influenced Zohran Mamdani's Groundbreaking New York Mayoral Campaign Design

Nov 05, 2025 04:25 pm CST

Zohran Mamdani's historic New York mayoral campaign featured distinctive visual branding inspired by classic Bollywood cinema. Designer Aneesh Bhoopathy created a bold typographic identity with vibrant colors that celebrated South Asian heritage while helping Mamdani connect with immigrant voters through creative campaign videos referencing iconic Hindi films.