Record $8.6 Billion in Black Friday Online Sales as Digital Shopping Surpasses In-Store Visits in 2025

Nov 29, 2025 10:36 am CST

Black Friday 2025 saw record-breaking digital sales of $8.6 billion as American consumers increasingly favored online shopping over physical stores amid economic concerns and cold weather. Adobe Analytics projects continued strong e-commerce performance throughout the holiday weekend, with Cyber Monday expected to reach $14.2 billion, reflecting evolving consumer shopping habits in the current economic climate.