alcohol festive season demand
Global Liquor Giants Demand $337 Million Payment From Telangana Government Amid Supply Concerns
Nov 20, 2025 09:09 pm CST
Major alcohol industry groups representing Heineken, Diageo, and Pernod Ricard have urged Telangana to settle $337 million in overdue payments dating back to May 2024. The delayed payments threaten supply shortages ahead of the festive season when demand typically rises by 75%, potentially disrupting operations in one of India's largest alcohol-consuming regions.
