India Mandates AI Content Labelling: New IT Rules to Combat Deepfakes and Protect Digital Users

Oct 22, 2025 09:42 pm CST

India's IT Ministry has proposed new regulations requiring clear labelling of AI-generated content to protect users from deepfakes. The draft amendments to IT Rules 2021 would mandate social media platforms to implement verification systems for synthetic content, with visual or audio markers covering at least 10% of the content. These measures aim to combat misinformation, electoral manipulation, and impersonation while maintaining innovation in AI technologies.