India's Soft Power: Converting Culture into Global Influence at NDTV World Summit 2025

Oct 18, 2025 07:04 pm CST

At the NDTV World Summit 2025, Secretary Sanjay Jaju explained how India's soft power transforms into global influence through cultural diplomacy, technological innovation with ethical values, and humanitarian initiatives like Vaccine Maitri. Rather than seeking superpower status, India aims to be a center for stability and spirituality, where traditions like cinema, music, and festivals create international connections based on trust rather than dominance.