German Lift Maker Bocker Turns Louvre Museum Heist Into Clever Marketing Opportunity

Oct 24, 2025 04:38 pm CST

Following a daring seven-minute robbery at the Louvre Museum where thieves used their hydraulic lift to steal priceless French royal jewelry valued at Rs 900 crore, German elevator manufacturer Bocker transformed the incident into a marketing opportunity. The family-run company launched an advertisement highlighting their Bocker Agilo lift's speed and quiet operation, garnering international attention while confirming the equipment had been stolen during a demonstration to the thieves.