Instagram Introduces "Your Algorithm": New AI Tool Gives Users Control Over Content Recommendations

Dec 11, 2025 02:50 am CST

Instagram has launched an innovative AI-powered feature called "Your Algorithm" that provides unprecedented transparency and control over content recommendations in users' Reels feeds. This tool allows users to view their algorithmically-determined interests and actively shape their content experience, marking a significant step toward greater transparency in social media amid growing regulatory pressure and concerns about algorithmic content curation.