Ferrari Launches Exclusive Digital Token for Le Mans Car Auction: Embracing Cryptocurrency for Elite Clientele

Oct 27, 2025 03:01 pm CST

Ferrari is entering the cryptocurrency market with an exclusive digital token designed for its Hyperclub members. The 'Token Ferrari 499P' will allow Ferrari's most dedicated clients to participate in auctions for the Le Mans-winning Ferrari 499P endurance car, marking the luxury automaker's strategic expansion into blockchain technology to engage wealthy tech enthusiasts and strengthen customer loyalty.