Zomato Introduces Consent-Based Customer Phone Number Sharing With Restaurant Partners

Nov 20, 2025 11:39 pm CST

Zomato is rolling out a new feature allowing customers to share their phone numbers with restaurant partners upon explicit consent. CEO Aditya Mangla announced that this opt-in system will enable direct marketing opportunities for restaurants while maintaining customer privacy standards. The move responds to longstanding requests from the restaurant industry, with competitors like Swiggy also exploring similar data-sharing protocols.