Personality Rights Protection: How Bollywood Celebrities Fight Deepfakes and What It Means for Everyone

Oct 15, 2025 11:18 pm CST

Bollywood celebrities including Aishwarya Rai and Amitabh Bachchan are seeking legal protection against unauthorized use of their personality rights and AI-generated deepfakes. This article examines India's content regulation challenges, current legal frameworks, and why these court battles matter not just for celebrities but for all digital citizens vulnerable to deepfake technology threats.