Zoho's Arattai: India's Homegrown Messaging App Rises as a "Swadeshi Moment" in Technology

Oct 14, 2025 03:09 pm CST

Zoho co-founder Sridhar Vembu discusses the rise of Arattai, India's homegrown messaging app that recently topped the App Store's Social Networking category. Vembu emphasizes the importance of technological self-reliance for India, outlines Arattai's commitment to data privacy, and explains how the app differs from competitors like WhatsApp by prioritizing security without monetizing through advertisements or third-party data access.