Instagram CEO Confirms: Microphone Listening for Ads Is a Myth, Explains Real Targeting Methods

Oct 03, 2025 03:48 pm CST

Instagram CEO Adam Mosseri definitively addresses the widespread belief that Instagram listens to private conversations for ad targeting, explaining the platform actually uses browsing history, user interactions, and advertiser partnerships instead. This clarification comes as Meta announces plans to use AI interactions for personalized content across its platforms without opt-out options.