Walmart Eliminating Synthetic Dyes and 30 Food Additives from Private Brands by 2027: A Major Shift in Retail Food Standards

Oct 02, 2025 11:17 am CST

Walmart announces a comprehensive plan to remove synthetic food dyes and 30 other ingredients from approximately 1,000 private-label products by January 2027, reflecting changing consumer preferences and regulatory attention toward food additives. The initiative primarily affects the Great Value brand and represents one of retail's most significant voluntary reformulation efforts, though experts note some targeted additives are already banned or rarely used in US food production.