TRAI and RBI Launch Digital Platform to Manage Unwanted Promotional Messages

Dec 11, 2025 12:13 am CST

Mobile users in India will soon be able to control promotional messages through a new Digital Consent Acquisition system developed by TRAI and RBI. This platform will allow customers to view, manage, or revoke marketing permissions previously given to banks and businesses, addressing the longstanding issue of unwanted communications. The system is currently being tested with nine telecom operators and eleven major banks before nationwide implementation.