end-to-end encryption
Zoho CEO Sridhar Vembu Addresses Arattai's Position and Future: Long-term Vision Over Short-term Rankings
Nov 12, 2025 10:36 pm CST
Zoho CEO Sridhar Vembu discusses Arattai messaging app's temporary dip from top app rankings, emphasizing long-term development strategy over short-term fluctuations. He highlights ongoing encryption improvements, competition with WhatsApp, and Zoho's sustainable approach to technology innovation beyond current AI hype cycles.
Zoho's Arattai: India's Homegrown Messaging App Rises as a "Swadeshi Moment" in Technology
Oct 14, 2025 03:09 pm CST
Zoho co-founder Sridhar Vembu discusses the rise of Arattai, India's homegrown messaging app that recently topped the App Store's Social Networking category. Vembu emphasizes the importance of technological self-reliance for India, outlines Arattai's commitment to data privacy, and explains how the app differs from competitors like WhatsApp by prioritizing security without monetizing through advertisements or third-party data access.
Arattai: India's 'Swadeshi' Messaging App Surges to #1 on App Store with 100x Traffic Growth
Sep 29, 2025 12:53 pm CST
Arattai, the homegrown messaging application developed by Zoho Corporation, has climbed to the top spot in the App Store's Social Networking category. Promoted as India's own messaging solution, the app has experienced explosive growth with a 100-fold traffic increase in just three days. Featuring text messaging, calls, media sharing, and multi-device support, Arattai represents India's push for indigenous technology alternatives, receiving endorsement from Union Education Minister Dharmendra Pradhan as a secure, free, and "Made in India" communication platform.