Piyush Pandey: The Creative Genius Behind India's Most Iconic Advertising Campaigns Dies at 70

Oct 24, 2025 01:47 pm CST

Advertising legend Piyush Pandey, the creative force behind iconic Indian campaigns for Fevicol, Cadbury, and Asian Paints, has passed away at 70. As Ogilvy's Chief Creative Officer Worldwide and Executive Chairman India, his four-decade career transformed Indian advertising with culturally resonant campaigns. The Padma Shri recipient was also known for creating "Mile Sur Mera Tumhara," leaving behind an unparalleled legacy in marketing creativity.