Adam Mosseri
Instagram Explores Dedicated TV App to Expand Video Presence and Challenge YouTube
Oct 10, 2025 02:53 pm CST
Instagram is developing a dedicated TV application to strengthen its video strategy and compete with platforms like YouTube and TikTok. CEO Adam Mosseri believes vertical video content can work in TV formats, as the platform with 3 billion monthly users continues its evolution from photos to video-centric features like Reels, particularly targeting growth in markets like India.
Instagram CEO Confirms: Microphone Listening for Ads Is a Myth, Explains Real Targeting Methods
Oct 03, 2025 03:48 pm CST
Instagram CEO Adam Mosseri definitively addresses the widespread belief that Instagram listens to private conversations for ad targeting, explaining the platform actually uses browsing history, user interactions, and advertiser partnerships instead. This clarification comes as Meta announces plans to use AI interactions for personalized content across its platforms without opt-out options.