Celebrity Deepfakes Fuel Multi-Million Dollar Instagram Scam Operation in Brazil

Oct 04, 2025 01:01 pm CST

Brazilian authorities have uncovered a sophisticated scam operation using AI-generated deepfakes of supermodel Gisele Bundchen and other celebrities on Instagram, resulting in $3.9 million in fraudulent gains. The cybercrime operation marks one of Brazil's first major crackdowns on AI-powered celebrity impersonation scams, highlighting the growing threat of deepfake technology in digital fraud schemes.