Delhi High Court Questions Patanjali's Disparaging 'Dhokha' Claims Against Competitor Chyawanprash Brands

Nov 06, 2025 09:14 pm CST

The Delhi High Court has questioned Patanjali Ayurved's advertising strategy that labels competing chyawanprash brands as 'dhokha' (fraud), during a hearing on Dabur India's plea for an interim injunction. Justice Tejas Karia noted that while Patanjali can claim superiority, calling competitors fraudulent crosses legal boundaries. Dabur alleges Patanjali is making false claims about its ingredients and violating ayurvedic medicine labeling rules, while Patanjali defends its advertising as permissible hyperbole. The court has reserved its verdict in this high-profile dispute between two major ayurvedic product manufacturers.