Indian messaging app
Zoho's Arattai App Experiences 100x Traffic Surge as India Embraces Indigenous Digital Solutions
Sep 29, 2025 02:07 pm CST
Zoho's homegrown messaging app Arattai has witnessed explosive growth with daily sign-ups jumping from 3,000 to 350,000 amid rising support for indigenous technology solutions. Founder Sridhar Vembu reveals infrastructure expansion plans while explaining how Zoho's private company status enables innovation without quarterly profit pressures. The surge comes as government officials publicly endorse Indian-made digital platforms under the Aatmanirbhar Bharat initiative.
Arattai: India's 'Swadeshi' Messaging App Surges to #1 on App Store with 100x Traffic Growth
Sep 29, 2025 12:53 pm CST
Arattai, the homegrown messaging application developed by Zoho Corporation, has climbed to the top spot in the App Store's Social Networking category. Promoted as India's own messaging solution, the app has experienced explosive growth with a 100-fold traffic increase in just three days. Featuring text messaging, calls, media sharing, and multi-device support, Arattai represents India's push for indigenous technology alternatives, receiving endorsement from Union Education Minister Dharmendra Pradhan as a secure, free, and "Made in India" communication platform.