26 E-Commerce Platforms Declare Compliance with Dark Pattern Prevention Guidelines in India

Nov 20, 2025 04:56 pm CST

Major e-commerce companies including Zepto, Zomato, Swiggy, JioMart and BigBasket have officially declared their platforms free from deceptive dark patterns, following India's 2023 Guidelines for Prevention and Regulation of Dark Patterns. This initiative represents a significant step toward protecting consumer rights in digital marketplaces, with all 26 companies confirming they've eliminated manipulative user interface designs through self-audits or third-party verification.