Netflix Reaches 190 Million Monthly Ad Viewers as Company Shifts to People-Based Measurement

Nov 06, 2025 03:15 pm CST

Netflix announced its advertisements now reach over 190 million monthly active viewers globally as the streaming giant implements a new people-based measurement system. The company is expanding its advertising capabilities with dynamic ad insertion technology for live events while reporting record ad sales growth, signaling a strategic diversification beyond its traditional subscription model.