WhatsApp alternative
Zoho's Arattai: India's Homegrown Messaging App Rises as a "Swadeshi Moment" in Technology
Oct 14, 2025 03:09 pm CST
Zoho co-founder Sridhar Vembu discusses the rise of Arattai, India's homegrown messaging app that recently topped the App Store's Social Networking category. Vembu emphasizes the importance of technological self-reliance for India, outlines Arattai's commitment to data privacy, and explains how the app differs from competitors like WhatsApp by prioritizing security without monetizing through advertisements or third-party data access.
Arattai vs WhatsApp: 5 Standout Features of India's Homegrown Messaging Alternative
Oct 03, 2025 03:04 pm CST
Discover how Arattai, the Made-in-India messaging app from Zoho Corp, challenges WhatsApp's dominance with innovative features like Pocket storage, integrated meetings, dedicated mentions tab, no forced AI, and enhanced privacy with local data storage. While offering strong competition, Arattai still has room for improvement in text message encryption compared to WhatsApp's end-to-end protection.
Why Zoho Refuses to Go Public: Sridhar Vembu Prioritizes Innovation Over Quarterly Pressure
Sep 29, 2025 06:20 pm CST
Zoho co-founder Sridhar Vembu explains why his company remains private despite pressure to go public, emphasizing that long-term innovation projects like Arattai messaging app wouldn't survive in a public company environment focused on quarterly results. The Chennai-based tech firm continues investing in ambitious R&D across multiple domains while experiencing rapid growth of its WhatsApp alternative.
Arattai: India's 'Swadeshi' Messaging App Surges to #1 on App Store with 100x Traffic Growth
Sep 29, 2025 12:53 pm CST
Arattai, the homegrown messaging application developed by Zoho Corporation, has climbed to the top spot in the App Store's Social Networking category. Promoted as India's own messaging solution, the app has experienced explosive growth with a 100-fold traffic increase in just three days. Featuring text messaging, calls, media sharing, and multi-device support, Arattai represents India's push for indigenous technology alternatives, receiving endorsement from Union Education Minister Dharmendra Pradhan as a secure, free, and "Made in India" communication platform.