Arattai: India's 'Swadeshi' Messaging App Surges to #1 on App Store with 100x Traffic Growth

Sep 29, 2025 12:53 pm CST

Arattai, the homegrown messaging application developed by Zoho Corporation, has climbed to the top spot in the App Store's Social Networking category. Promoted as India's own messaging solution, the app has experienced explosive growth with a 100-fold traffic increase in just three days. Featuring text messaging, calls, media sharing, and multi-device support, Arattai represents India's push for indigenous technology alternatives, receiving endorsement from Union Education Minister Dharmendra Pradhan as a secure, free, and "Made in India" communication platform.