Meta to Leverage AI Conversations for Personalized Content and Advertising Across Platforms Starting December

Oct 02, 2025 12:05 am CST

Starting December 16, Meta will use conversations with its AI assistant to personalize content and ads across Facebook and Instagram. This significant shift in data utilization affects the 1 billion monthly Meta AI users, who will be notified of changes beginning October 7 without an opt-out option, though sensitive topic conversations will remain excluded from ad targeting.