Amazon's Legal Battle with Perplexity AI Over Shopping Assistant Technology Highlights Growing Tech Industry Tensions

Nov 05, 2025 02:24 pm CST

Amazon has issued a legal threat to Perplexity AI demanding the startup block its Comet browser's AI shopping assistant from operating on Amazon's platform. Perplexity rejects these demands, framing the conflict as a case of market dominance stifling innovation in AI assistant technology. This clash represents broader questions about consumer choice, the future of AI shopping assistants, and how tech giants respond to emerging competition in their spaces.