Zoho Arattai
Zoho's Arattai: India's Homegrown Messaging App Rises as a "Swadeshi Moment" in Technology
Oct 14, 2025 03:09 pm CST
Zoho co-founder Sridhar Vembu discusses the rise of Arattai, India's homegrown messaging app that recently topped the App Store's Social Networking category. Vembu emphasizes the importance of technological self-reliance for India, outlines Arattai's commitment to data privacy, and explains how the app differs from competitors like WhatsApp by prioritizing security without monetizing through advertisements or third-party data access.
Zoho's Arattai App Experiences 100x Traffic Surge as India Embraces Indigenous Digital Solutions
Sep 29, 2025 02:07 pm CST
Zoho's homegrown messaging app Arattai has witnessed explosive growth with daily sign-ups jumping from 3,000 to 350,000 amid rising support for indigenous technology solutions. Founder Sridhar Vembu reveals infrastructure expansion plans while explaining how Zoho's private company status enables innovation without quarterly profit pressures. The surge comes as government officials publicly endorse Indian-made digital platforms under the Aatmanirbhar Bharat initiative.