Zoho's Arattai App Experiences 100x Traffic Surge as India Embraces Indigenous Digital Solutions

Sep 29, 2025 02:07 pm CST

Zoho's homegrown messaging app Arattai has witnessed explosive growth with daily sign-ups jumping from 3,000 to 350,000 amid rising support for indigenous technology solutions. Founder Sridhar Vembu reveals infrastructure expansion plans while explaining how Zoho's private company status enables innovation without quarterly profit pressures. The surge comes as government officials publicly endorse Indian-made digital platforms under the Aatmanirbhar Bharat initiative.