How India's WhatsApp 'Good Morning' Culture Is Fueling Canva's AI-Powered Growth Strategy

Oct 31, 2025 06:46 pm CST

Canva is leveraging India's unique digital behaviors, particularly the popular "Good Morning" WhatsApp messaging culture, to drive its expansion beyond graphic design into AI-powered tools. With India as its fourth-largest market globally, the company is investing heavily in localization for mobile-first users, supporting 13 Indian languages, and adapting to culturally specific content needs. This strategy has resulted in over 2.5 million designs created daily in India, with strong adoption across professionals, educators, small businesses, and content creators.