Fevicol's Brilliant Ad Campaign Turns Louvre's €9.5 Million Jewelry Heist Into Viral Marketing Success

Oct 24, 2025 04:04 pm CST

Fevicol transforms the high-profile Louvre Museum jewel heist into a clever viral marketing campaign, suggesting their powerful adhesive could have prevented the €9.5 million theft. The creative advertisement has gained widespread acclaim on social media for its timely humor while spotlighting the museum's security failures during the meticulously planned seven-minute robbery of historic royal jewelry.