The Devastating Impact of a Simple Name Change: How Bira 91's Regulatory Crisis Led to Financial Collapse

Oct 11, 2025 05:46 pm CST

A minor legal name change from B9 Beverages Private Limited to B9 Beverages Limited triggered devastating regulatory consequences for craft beer brand Bira 91, resulting in sales dropping 22%, losses increasing 68%, and over 250 employees petitioning for the founder's removal amid months of unpaid salaries and operational chaos.